Dates

1–2 Oct 2026^*

Venue

Apex City of Bath

Format

Residential · 2 days

Delegates

99 confirmed

Trusts

65 orgs

CEO-level

37 · 46 C-suite

01 Recommendation

The room is Purple Ruler's exact buyer — senior South-West MAT decision-makers with SEND, AP, attendance and EOTAS pressures. Getting in front of them normally takes months of cold outreach; here the meetings are pre-booked and hand-picked.

Attend at Gold (Day 1 presentation)

£20,999+ VAT · 2 reps · min. 18 × 1:1s

Gold is the first tier that includes a 20-minute presentation — the one thing Silver (£11,999) can't buy, and exactly where PR's story-led proof (Ark Elvin, Dixons Trinity, White Horse) wins a whole room over as the category expert, not a vendor. It also lifts guaranteed 1:1s from 9 to 18. If even one meeting converts to an online-school/AP contract, the spend clears. If budget is tight, take Silver as a single-event trial — but accept there's no stage time.

Negotiate on the call: introductory discount (Millie offered one) applied to Gold, and a Day 1 slot at the Day 2 price.
Confirm VAT on all tiers, plus the date (1–2 Oct vs 14–15 Oct in the older deck).
Protect cash flow with the 20:40:40 phased option and no series lock-in.
Fit check: ask how many of the 99 flagged SEND / AP / attendance investment needs.

02 The case, in balance

Why it works

Guaranteed access to hand-picked CEOs via pre-booked 15-min 1:1s — plus their mobile, direct dial and email afterwards.
Precision ICP: 99 senior SW MAT leaders, 65 trusts, 46 C-suite budget-holders.
Plays to PR's strength — a Gold+ stage slot lets PR tell a proof-led "how to" story to the full room (serves OKR Areas 1 & 3).
Warm overlap: Ark, Reach, Maritime, Greenshaw already in PR's pipeline are in the room.
Costs contained — food & accommodation covered; only travel + fee, and terms are negotiable.

Risks to weigh

High outlay — ~£25k inc VAT at Gold; material against the marketing budget.
ROI stats are vendor self-reported (84% / 5–10× come from PNE's own surveys).
Sales-cycle mismatch — MAT procurement + academic-year timing means 6–18 months to convert, not "same year".
List skews finance/estates (23 of 99) — success depends on ranking the ~16 education/inclusion buyers well.
Resource load — 2 reps for 2 days plus prep and disciplined follow-up.

03 Target 1:1 wishlist — top 18

Select 18; PNE contractually guarantee a minimum of 9. Ranked by fit for PR's online AP / SEND / 1:1 offer. The list gives titles + trusts only — actual names are matched via PNE's Delegate Intelligence Hub a week ahead.

SEND / AP specialist fit Warm — already in PR pipeline Curriculum / authority buyer

Tier A — Specialist fitmust-secure

1Chief Executive OfficerHorizons Therapeutic Education TrustTherapeutic / SEMH trust — online AP and 1:1 SEND is its core need. Highest fit in the room.

2Inclusion PartnerLink Academy TrustA named inclusion buyer; Link also sent a Deputy CEO — an inclusion-engaged trust.

3Trust Behaviour & Inclusion LeadSAND Academies · Belmont SchoolExact buyer for SEMH / AP placements at a special-school trust.

4Executive HeadteacherWilson Stuart School · Education Impact ATSpecial-school leader facing SEND delivery-capacity gaps PR fills.

5CEO & Research DirectorWAVE TrustTrauma-informed / SEMH focus — natural fit with clear thought-leadership synergy.

6HeadteacherNew Leaf SchoolSmall specialist / AP setting — a clean fit for 1:1 online provision.

7Chief Executive OfficerThe Compass Partnership of SchoolsSEND-adjacent; mirrors PR's Parrs Wood "Compass" 1:1 SEND cross-sell.

Tier B — Warm pipelineright person, warm trust

8Managing Director WARMArkPR already holds the Ark Elvin transition story + proposal — convert to a face-to-face close.

9Regional Director, South West WARMThe Reach FoundationReach is in the pipeline; this is the in-region decision owner.

10Chief Executive Officer WARMMaritime Academy TrustIn PR's pipeline and a MATPN reference trust — full budget authority.

11Chief Executive Officer WARMReach South Academy TrustReach relationship + CEO authority, based in-region.

12Chief Executive Officer WARMGreenshaw Learning TrustSent 4 delegates (most-engaged); large national MAT with scale AP/SEND need.

Tier C — Curriculum & authority buyersbroad AP / attendance need

13Education DirectorFutura Learning PartnershipCurriculum buyer at the single most-engaged trust (5 delegates present).

14Director of EducationCorvus Learning TrustOutcomes/curriculum owner; Corvus sent 3 — active interest.

15Director of EducationThe Rainbow MATCurriculum buyer; Rainbow also sent a Deputy CEO + Improvement Lead.

16Chief Executive OfficerAscend Learning TrustEngaged (5 delegates) with full CEO authority across the trust.

17Director of EducationHales Valley TrustCurriculum buyer; the trust CEO is also attending.

18School Improvement LeadConnect Academy TrustAttendance / outcomes buyer; Connect sent multiple delegates.

Reserves if any are unavailable: CEO — The Rainbow MAT · CEO — Summit Learning Trust · CEO — Corvus Learning Trust · Deputy CEO — Link Academy Trust · School Improvement Lead — The Rainbow MAT.
Skip this round: Oasis Community Learning is a warm trust, but its two delegates here are Financial Controller and Head of Talent Acquisition — not curriculum buyers. Pursue Oasis separately.